McDonald’s: Creating space to help make schooling happy again

Nearing 2 years into the pandemic, the Philippines has slowly been opening up. With vaccination for young children only just recently being rolled out, the education sector is the last to open up – proceeding extra cautiously.

In fact, as of writing, the Philippines is 1 of only 2 places in the world where most classrooms still remain closed. Distance education remains to be a struggle for teachers and students (and the parents who support them).  Cramped, noisy spaces are far from conducive to learning, you could hardly concentrate, much less engage. 

“I can’t focus at home,” shares Angelica, a student from Malabon City. “There are so many distractions.” On the same vein, educators worry if their students are absorbing much 

As classes opened “virtually” for the second year in a row,  McDonald’s once again opened its doors to teachers and students – this time with more locations all over the country, and with a special focus on happy touches that have been sorely missed in virtual classrooms.

How did they bring a bit of happiness back into learning? Watch this video and see how McDonald’s transformed their unused party spaces into happy places of teaching and learning.

Wilma, a teacher who used the McDonald’s Classroom in Makati City, felt energized to teach. “It’s happy not just for the students, but also for the teachers”

This year, McDonald’s Classrooms welcomed over 1000 students and teachers all over the country. Apart from clean, sanitized spaces, they enjoyed free Wi-Fi, free snacks and even free care kits. Teachers and students had fun using the specially designed happy school virtual backgrounds provided. Some lucky students and teachers were treated to surprise greetings from celebrities, while other teachers had well-loved McDonald’s characters like Grimace and Hamburglar help them enliven their online classes!

“McDonald’s Classroom is our way of easing the burdens experienced by teachers and students.” shares Oliver Rabatan, AVP for Marketing and Channels of McDonald’s Philippines. “For us, this isn’t a promo or gimmick, but really a commitment to supporting important members of the community.”

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