Quantcast
Latest Stories

More Koreans coming for it’s more fun in PH

By

Just as Filipinos are fascinated with the Korean wave, Koreans are finding diverse meanings to fun in the Philippines.

The people from the land of K-pop and Koreanovelas see the Philippine tourism campaign as parallel to that of their home country, said a top official of the South Korean Embassy.

“Our current tourism brand is ‘Be Inspired,’ which could take any form, like ‘Be Inspired with Korean food,’ ‘Be Inspired with Korean heritage’ or Be Inspired by Korean shopping,’” said Hwang Seong Un, the embassy’s counselor for culture and public relations, comparing their tourism slogan to the country’s “It’s more fun in the Philippines.”

According to Hwang, the top attractions for the visitors from Korea are the country’s beautiful beaches and the people.

“Beaches in Batangas are great,” Hwang, who is also director of the Korean Cultural Center, told the Inquirer. “The people here are very friendly and no matter who we approach, they are always willing to talk and communicate in ways they know and in ways that would be understood. Their ability to speak English is one of the strongest points of Filipinos.”

Honeymoon destinations

He cited Cebu and Boracay as among the popular honeymoon destinations for Koreans.

He described the Department of Tourism (DOT) drive as “positive,” stressing that “it highlights the fun-loving nature of Filipinos.”

The embassy official has expressed optimism that the number of Korean tourists to the country will break the one million-mark this year, given the aggressive campaign the DOT has recently launched.

Last year, South Koreans topped the list of foreign tourists to the Philippines, followed by visitors from Japan and the United States, according to the DOT.

In January, Koreans accounted for 102,166, or 24.9 percent of the 411,064 foreign visitors in the country, according to embassy records. During the past five years, some 1.44 million Koreans visited the Philippines.

Hwang said it would be a good idea to further intensify the Philippine government’s tourism campaign in Korea.

Sense of belonging

“Koreans will continue to fly to the Philippines, given that flights between the two countries average 23 per day. Also, the Korean community in the Philippines has settled in quite nicely and the Korean towns around give Korean tourists a sense of belonging despite being in a foreign country,” he said.

However, he said their host government should do something about what he called a “common concern” among Korean tourists—the “harassment many Korean visitors suffer in the hands of immigration officials.”

Watch watchlist

“The embassy has expressed concern over the Bureau of Immigration (BI) watchlist on certain Korean individuals. Since only the names of blacklisted individuals are indicated in the BI order, Koreans with the same names as the blacklisted ones experience unexpected trouble at Philippine airports. That is why we have asked that the expansion of the information in the same blacklist or watchlist should include not just the names but also the birthdates of the concerned individuals,” he said.


Follow Us


Follow us on Facebook Follow on Twitter Follow on Twitter


Recent Stories:

Complete stories on our Digital Edition newsstand for tablets, netbooks and mobile phones; 14-issue free trial. About to step out? Get breaking alerts on your mobile.phone. Text ON INQ BREAKING to 4467, for Globe, Smart and Sun subscribers in the Philippines.

Tags: Grace Lee , K-pop , Korean Cultural Center , Korean wave , Koreanovelas , Koreans , South Korean Embassy , Tourism



Copyright © 2014, .
To subscribe to the Philippine Daily Inquirer newspaper in the Philippines, call +63 2 896-6000 for Metro Manila and Metro Cebu or email your subscription request here.
Factual errors? Contact the Philippine Daily Inquirer's day desk. Believe this article violates journalistic ethics? Contact the Inquirer's Reader's Advocate. Or write The Readers' Advocate:
c/o Philippine Daily Inquirer Chino Roces Avenue corner Yague and Mascardo Streets, Makati City, Metro Manila, Philippines Or fax nos. +63 2 8974793 to 94
Advertisement
Advertisement

News

  • UN warns banana fungus spreading from Southeast Asia
  • Massive infra spending set
  • ‘No real progress in PH if dynasties not dismantled’
  • Cardinal Tagle to faithful: Join politics to clean it
  • Our Lady of Piat: Centerpiece of Cagayan’s gifts to Christianity
  • Sports

  • Federer would skip tennis to be with wife, newborn
  • Manny Pacquiao in PBA? If so, he’ll wear No. 17
  • PSC sets Blu Girls US training
  • Power Pinoys settle for 7th place
  • Successful coaches to get raise
  • Lifestyle

  • ‘Labahita a la bacalao’
  • This is not just a farm
  • Clams and garlic, softshell crab risotto–not your usual seafood fare for Holy Week
  • Moist, extra-tender blueberry muffins
  • The truffled mac ‘n’ cheese, eggs benedict, chicken leg confit are excellent
  • Entertainment

  • Why Lucky has not bought an engagement ring for Angel
  • Derek more private with new girlfriend
  • ‘Community’ star happy with return of show’s creator
  • Jealousy is kid stuff
  • Mommy-daughter adventure continues
  • Business

  • PH presses bid to keep rice import controls
  • PSEi continues to gain
  • Number of retrenched workers rose by 42% in ’13
  • PH seen to sustain rise in FDIs
  • Gov’t subsidies to state firms fell in first 2 months
  • Technology

  • Smart phone apps and sites perfect for the Holy Week
  • Tech company: Change passwords or suffer ‘Heartbleed’
  • Filling the digital talent gap
  • SSS to shut down website for Holy Week
  • Another reason to quit social media this Holy Week: your safety
  • Opinion

  • Editorial cartoon, April 17, 2014
  • A humbler Church
  • Deepest darkness
  • ‘Agnihotra’ for Earth’s health
  • It’s the Holy Week, time to think of others
  • Global Nation

  • First Fil-Am elected to Sierra Madre, Calif. city council
  • UC Irvine cultural night to dramatize clash of values in immigrant family
  • Filipino sweets and info served at UC Berkeley Spring Fest
  • Milpitas, California kids wrap up a successful run of ‘The Wiz’
  • Netizens welcome Japan’s visa-free travel plan
  • Marketplace