Lysol donates over Php 44m to date as part of its ‘Disinfect to Protect’ mission
Over a year and a half since the start of the pandemic, it cannot be denied that the Philippines has been one of the hardest hit countries. Apart from enduring the longest lockdown in the world, the country also ranks lowest in global COVID-19 resilience rankings as it had to deal with numerous waves of surges and overstretched medical facilities and frontliners.
The country also experienced several surges in cases all throughout 2021, highlighted by 26,000 cases reported in September due to the Delta variant. In the same month, the country was averaging around 18,600 new cases a day, which left everyone fearful for their safety and their future.
Even the youth was not spared, as schools have remained closed since March 2020. Only until recently did some public schools open its doors again in a trial test run.
With all these setbacks, it is the marginalized sectors of society that has been hit the hardest, just as it impacted the country’s healthcare system, the economy, as well as all other social services, in unprecedented ways.
Lysol recognized the challenges facing the country in the midst of the lockdown. The brand’s thrust, which is to “Disinfect to Protect”, weaved in perfectly with the brand’s desire to help protect Filipinos from COVID-19. Lysol’s desire is to continue educating Filipinos all around the country on the importance of continuously disinfecting their homes and everything in it from the threat of everyday illness-causing germs, including the COVID-19 virus.
Because of the evolving new normal in 2021, Lysol took its mission even a step further. Lysol recognized that Filipinos all around the country needed to be properly equipped to combat the spread of the virus. However, the challenge would be finding the right partners to help further amplify the mission – with several partner organizations fortunately answering the call.
Throughout the year, Lysol donated several protection kits to partner organizations to be used in their vaccination drives and COVID facilities, as well as protection kits distributed directly to vaccinees and consumers.
This was best shown as Lysol set out to fulfill its ‘Disinfect to Protect Mission’ by partnering with the Office of the Vice-President (OVP), local government units (LGU), the Philippine Red Cross (PRC), and other frontline organizations. In so doing, the “trusted champion of health” truly made positive, impactful strides as it joined the concerted fight against COVID-19.
To date, Php 44 million worth of donations — in cash and in kind — have been released to partners.
Partnering with Philippine Red Cross
Extending a hand to the Philippine Red Cross (PRC), Lysol has donated a total of Php 39 million, a gesture of support that has gone towards the construction of a molecular laboratory in Cagayan de Oro City — thus further strengthening COVID-19 mass testing among vulnerable groups in the country, and to support the operation of the PRC’s emergency field hospital and isolation facilities.
At present, the PRC operates an emergency field hospital — an extension ward for COVID-19 patients with moderate symptoms — at the Lung Center of the Philippines alongside isolation facilities at the Ateneo de Manila and University of the Philippines in Quezon City, College of Saint Benilde in Manila, and Makati Science High School.
More recently, Lysol donated Php 1.7 million worth of products to support PRC’s participation in pilot school re-opening in Cebu.
Working hand-in-hand with the Office of the Vice-President and LGUs
In partnership with the Office of the Vice-President (OVP) and its efforts towards addressing the COVID-19 pandemic, Lysol donated Php 1.2 million worth of products, consisting of hand sanitizers, Multi-Action Cleaners, Disinfectant Sprays, Surface Wipes and Liquid Handwash. This product donation has been earmarked by the OVP for its Vaccine Express initiative in several areas as Lysol’s way of helping support continuous disinfection, even after vaccination. Those who availed of the vaccine received the Lysol products as a step to breaking the chain of infection.
Lysol has also forged partnerships with various LGUs such as Quezon City and Manila City where a total of Php 2.8 million worth of product donations have been provided for use in their COVID19 & vaccination facilities as well as direct distribution to vaccinees. Additionally, a massive information dissemination campaign on proper hygiene habits was likewise facilitated in these cities.
Determined to partner with families in breaking the Chain of Infection
Lysol understands the need to educate everyone about the importance of disinfection, and families are amongst the top groups the brand wanted to reach out to.
In 2021, Lysol partnered with influential family Team Kramer – namely Doug and Cheska together with kids Kendra, Scarlett and Gavin. The family helped spread the message of Lysol about the importance of always protecting homes with Lysol products. This was seen through thematic TVCs produced for Lysol, as well as social media posts and videos.
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