'Fiesta in America' trade expo-festival marks 17th year | Global News

‘Fiesta in America’ trade expo-festival marks 17th year

/ 02:10 AM July 01, 2015

Fiesta in America crowd last year. CONTRIBUTED PHOTO

NEW YORK CITY — When somebody says one Filipino festival is the same as any other festival, they didn’t factor in Fiesta in America, the two-day expo, culture and entertainment fest on August 15 and 16 this year at Meadowlands Expo in Secaucus, New Jersey.

For 17 years now, Fiesta in America has stood out for its one-of-a-kind two-day event in the tri-state area. It holds a Philippine trade show featuring everyone’s favorite Filipino and American brands combined with its major draw and crowd-pleaser — the best of Philippine culture and entertainment, presented in partnership with TFC, the leading Filipino global TV network of ABS-CBN. TFC’s big stars, to be announced soon, will be at the event.


Fiesta in America’s success formula has always hinged on giving both exhibitors and attendees the best way to interact with each other.

Nanding by Troi Crop-1

Fiesta in America President Nanding Mendez. TROI PHOTO

Mainstream brands can get people’s attention more in a more business-like indoor setting, which makes it easy for them to talk about their products and services to Filipinos who, in turn, also get a chance to get amazing deals, discounts and freebies.


Filipino attendees can sit down and talk with the exhibitors in terms of getting the best airfare rates, the best vacation travel packages, or useful information on investing in real estate in the Philippines.

Nanding Mendez, president of Fiesta in America, knows how important it is to make an event more comfortable for Filipinos—with more room to navigate around and better organization for those with different interests.

Aspiring entrepreneurs can get ideas from the exhibitors and business seminars scheduled this year in enclosed rooms. Filipino food is concentrated in one area. There’s an indoor children’s playground. And for entertainment, there are seats in front of the stage.

“If you’re looking for more than a Filipino cultural event and thinking of networking and business opportunities, Fiesta in America is for you,” Mendez said.

The theme of this year’s two-day event is “Fil-Ams Mean Business!”

Fiesta in America showcases Filipinos in America as a lucrative market—now with the second highest household income at $81,000 a year and a buying power of $120B. On the flipside, Filipino entrepreneurs will be able to see how American consumers (not just Filipinos) are a viable market to target.

To sponsor, exhibit, or attend contact Fiesta in America at 212.682.6610 or email at [email protected]

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TAGS: Fiesta in America, Meadowlands Expo, Nanding Mendez, Philippine trade show festival New Jersey, TFC
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