Like Chickenjoy: Fast-food chain to help tourism dep’t sell PH
By Tina G. Santos
When he was appointed tourism secretary, advertising executive Ramon Jimenez said the Philippines would be as easy to sell as Jollibee’s Chickenjoy.
When he was appointed tourism secretary, advertising executive Ramon Jimenez said the Philippines would be as easy to sell as Jollibee’s Chickenjoy.
The Department of Tourism (DoT) has expressed confidence that the number of foreign visitors to the country will hit at least 4.5 million this year, based on the tourist arrivals in the first half.
Two senators on Thursday welcomed the appointment of incoming Tourism Secretary Ramon Jimenez.
Incoming Tourism Secretary Ramon “Mon” Jimenez vowed to make Philippine tourism the “people’s business” and that the country with its picturesque destinations would be “easy to sell as Chickenjoy”.
President Benigno Aquino III has named an advertising executive as the new tourism secretary, a report on 990AM said.
