PH to join fancy food show in San Francisco
INQUIRER.net US Bureau
SAN FRANCISCO—The Philippines will participate in the upcoming 2014 Winter Fancy Food Show on Jan. 19-21, with a pavilion at the South Hall of the Moscone Center, San Francisco.
Gearing up for the Philippines’ representation are the Trade and Investment Center-Silicon Valley, Center for International Trade Expositions and Missions (CITEM), and the Philippine International Trading Corporation (PITC) of the Department of Trade and Industry
The Philippines also participated in Anuga, Germany, last October with the country’s organic and specialty food and beverage products. It will showcase top-of-the-line products like banana chips, fruit preserves, herbal teas, juices and concentrates, mixes and sauces, muscovado products, organic coconut products, single-origin chocolates, snack items and spices.
The 16-booth Philippine Pavilion will house Philippine food manufacturers and exporters of specialty food identified under the Department’s Design for Exports (DEFood )Program.
Participating companies are Celebes Coconut Corporation, GSL Premium Food Export Corporation, Herbanext Laboratories, Islamic Da’wah Council of the Philippines, JNRM Corporation, Malagos Agri-Venture Corporation, Mama Sita’s, Pacific Isles International Trading, Inc., Prime Fruits International, Inc., Raw Brown Sugar Milling Company and other companies featuring natural, organic & heritage products.
Through the Winter Fancy Food Show, the Philippines will tap into North America’s massive food and beverage market. The region’s ethnic food market is estimated to grow at 5 percent annually. The halal and kosher food markets are also strong. North America’s halal food market is worth US$12 billion, while the kosher food market is estimated at US$200 billion.
Organized by the Department Trade and Industry (DTI) through its Trade Representative Office (PTIC-SV), its marketing arm (CITEM and business arm (PITC), the country’s participation in the 2014 Winter Fancy Food Show is part of DTI’s efforts to intensify the promotion of Philippine products in overseas trade shows.
The Philippine booths 3028-3043 will be in the South Hall, Moscone Center. The pavilion will feature live cooking demonstrations by a San Francisco-based Filipino executive chef and non-stop samplings during the three-day event.
The delegation will then proceed to Los Angeles on Jan. 22 for more business matching activities.
For event information: http://investphilippines.org/siliconvalley/events/