US networks open signal to TFC during ‘Yolanda’ crisis
CENTENNIAL, Colorado—International Media Distribution (IMD) has announced the early results of their appeal for operators to open the signal to TFC (The Filipino Channel) in the wake of Supertyphoon “Haiyan”/”Yolanda.”
Over the weekend, Bright House Networks, Hawaiian Telcom and Time Warner Cable made TFC available to all digital customers at no additional cost in cities where TFC is carried. The signal will remain open through Nov. 15.
During relief efforts of one of the world’s biggest storms, TFC has been providing special coverage on the ground in the Philippines.
Yolanda was 3.5 times more powerful than Hurricane “Katrina,” which hit the US eight years ago.
TFC is the No. 1 Filipino network in the world and available in the United States as a premium channel from coast to coast.
“We at TFC are most thankful to IMD and our partner operators for their timely collaborative effort to reach as many viewers as possible, update them on Typhoon Haiyan via TFC’s ongoing special coverage, and even inform people how to help,” said ABS-CBN Global Head of Carriage & North America Regional Marketing Director Jun del Rosario.
“We are very appreciative of our affiliates who are stepping forward in this time of extreme need,” said Shelly Kurtz, executive director, affiliate sales & marketing, International Media Distribution. “We expect even more announcements of operator assistance in the days to come.”
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