Philippine advertising exec is Cannes Lions juror

Merlee Jayme

Merlee Jayme, the chairperson and chief creative officer of DDB DM9 JaymeSyfu, has been chosen as one of the members of the jury for outdoor advertising in this year’s Cannes Lions Advertising Festival.

Jayme and other jurors led by Lo Sheung Yan, the executive creative director of JWT for Northeast Asia and JWT’s chair for China, will judge the most creative of the outdoor advertising entries submitted from around the world.

Other categories in the festival cover film, print, interactive, radio, design, promo and activation, film craft and integrated advertising. There will also be categories for best media, direct, PR, titanium and creative effectiveness ideas.

Founded in 1954, Cannes Lions is the world’s leading celebration of creativity in communications. The Philippine Daily Inquirer is the country’s official representative to the Cannes Lions International Festival of Creativity which will be held on June 17-23 in Cannes, France.