Coca-Cola PH strengthens recycling presence in Bacolod, 500 stores to join ‘Tindahan’ Extra Mile

Coca-Cola Philippines, in partnership with Basic  Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and  Carinderia Owners (PASCO), has launched the Tindahan Extra Mile (TEM): Balik PET Bottle Program  in Bacolod City.  

By engaging 500 sari-sari stores and carinderias as new collection partners, consumers in  Bacolod City can take more action around recycling and help advance a circular economy for plastic  packaging.  

Bacolod City Mayor Albee Benitez welcomed the initiative and emphasized the importance of  partnering with industries, companies, social enterprises, and non-government institutions to deliver  impactful and sustainable opportunities that can help uplift lives.

Bacolod City Mayor Albee Benitez, BEST President Isabelita Mercado, Coca-Cola Philippines Public Affairs, Communications, and Sustainability Sr. Director Ivanna Dela Torre, and Coca-Cola Philippines Sr. Director for Franchise Operations Pablo Medina signed an agreement launching the Tindahan Extra Mile program in Bacolod City.

“The Tindahan Extra Mile Program is a testament to our commitment to sustainability and  environmental stewardship. By mobilizing our local entrepreneurs and fostering community  engagement, we are taking significant strides towards a greener and more sustainable Bacolod,” he  said.  

“As we launch the Tindahan Extra Mile Program, we are not merely initiating a program; we  are igniting a movement,” Mayor Albee emphasized. “Together with BENRO, BEST, Coca-Cola  Philippines, and our dedicated micro-retailers, we have the power to effect real change and preserve  our environment for future generations,” he added. 

How does TEM benefit micro-retailers?  

Through Tindahan Extra Mile, participating micro-retailers will receive financial incentives by  collecting PET plastic bottles. The program encourages the community to partake in a shared  responsibility towards a cleaner Bacolod by providing convenient collection points in front of sari-sari  stores and carinderias. Residents can easily drop off their empty bottles for recycling. Store owners  will accrue environmental points proportional to the bottles they collect, redeemable for cash or  products through the bXTRA app.  

Coca-Cola Philippines, BEST, and the City Government of Bacolod engage micro-retailers
to join Tindahan Extra Mile and set up PET bottle recycling bins in their stores.

“Investing in the Tindahan Extra Mile program aligns perfectly with Coca-Cola Philippines’  goal to collect and recycle the equivalent of every bottle we sell in the country. By empowering  women micro-retailers, who make up a significant portion of sari-sari stores and carinderia owners in  the Philippines, TEM creates a convenient and accessible network for consumers to recycle,” said  Pablo Medina, Senior Director for Franchise Operations at Coca-Cola Philippines. “This program not  only helps foster environmental responsibility but also provides opportunities for financial  independence and growth for these female entrepreneurs, driving positive change within their  communities.”  

How can a micro-retailer become a TEM member?  

Sari-sari store and carinderia owners in Bacolod City sign up to become members
of the Tindahan Extra Mile Program.

Any sari-sari store and carinderia owner can become a member of the Tindahan Extra Mile in  three easy steps.  

• Step 1: On the Tindahan Extra Mile Facebook page, sign up on the bXTRA  website using your email address.  
• Step 2: Collect empty PET plastic bottles and bring them to the nearest TEM  Trash to Cashback Collection Hub.  
• Step 3: Exchange your PET bottles for a TEM kit and card to start earning  environmental points.  

Watch here to learn more about Tindahan Extra Mile.  

BEST Senior Vice President Jan Vincent Mercado urges micro-retailers to join TEM as  members. “In partnership with Coca-Cola Philippines, our aim is to empower micro- entrepreneurs to  become environmental stewards,” he said. “We acknowledge their significance and influence within  communities, emphasizing their potential to encourage community members to segregate plastic  waste and participate in recycling endeavors,” Mercado said.  

Empowering micro-retailers for a World Without Waste  

To enable more micro-retailers and inspire collective action towards plastic bottle recycling,  Coca-Cola Philippines will bring the Tindahan Extra Mile Program to other areas such as Cebu and  Cagayan de Oro in 2024.  

Last year, Coca-Cola Philippines launched its consumer engagement program, “May  Ikabobote Pa”, to educate, inspire, and engage more consumers to return their empty bottles and  cans for recycling. 

To advance the circularity of plastic packaging, the company also introduced new bottles  made from 100% recycled PET plastic. This packaging innovation is now available in Coca-Cola  Original 190ml, Wilkins Pure 500ml, and Sprite 500ml. These bottles can be recycled many times,  significantly reducing the volume of virgin plastic created and used.   

Consumers can locate the nearest collection points and discover more about Coca-Cola  Philippines’ recycling initiatives through the Coca-Cola Sustainability Hub.   

ADVT.