TikTok, the leading destination for short-form mobile videos, transcends digital boundaries with initiatives that underscore the platform’s commitment to positive societal contributions, revealing narratives that celebrate community, resilience, and the transformative power of giving.
The turnover ceremony of the #CreatorsGiveBack donations at the National Children’s Hospital (NCH) was held last December 20, representing a significant milestone for TikTok and TikTok Shop. In collaboration with partners Moonton, PLDT Home and ANTA, and through the #CreatorsGiveBack initiative and the 12.12 TikTok Shop live streams, the TikTok community actively engaged in generating donations of essential items like groceries, equipment, and other necessities. These contributions were specifically aimed at catering to the needs of patients and the NCH.
Photo shows (from left) Rey C. Salazar, Chief Administrative Officer, National Children’s Hospital; Dr. Philip Morales, Medical Center Chief, National Children’s Hospital; Robi de Guzman, TikTok Marketing Manager; and Toff Rada, TikTok Head of Public Policy, Philippines during the turnover of donations at the National Children’s Hospital.
TikTok Shop, in partnership with HOPE, a local non-government organization dedicated to enhancing public school infrastructure, also invested PHP 1.8 million to fund the construction of two classrooms in Casini Elementary School, a local primary school in Sorsogon. The initiative, themed “#TikTokShopGiveHopeToLife,” witnessed wholehearted contributions from the platform’s merchants, transforming each sale into a meaningful gesture of support.
Photos of the newly constructed classrooms at Casini Elementary School, funded by TikTok Shop’s #TikTokShopGiveHopeToLife initiative.
“At TikTok, we believe that authentic expression builds connection and a strong sense of community that in turn brings positive impact. These initiatives thrive on the active involvement of Filipino TikTok users, creators, sellers, and partners, highlighting the platform’s capability to bring people together for a meaningful cause,” said Toff Rada, TikTok Head of Public Policy, Philippines.
TikTok is committed to continue inviting its community users, creators, and partners alike to join hands in crafting a narrative that celebrates generosity, the joy of shared experiences, and the hopeful vision of a brighter future.
ADVT.