PFA bags awards for Franchise Asia Philippines and NxtGen in Franchising

The Philippine Franchise Association (PFA) received recognition for Franchise Asia Philippines and NxtGen in Franchising during the Ang Susi Awards of the Philippine Council of Associations and Association Executives (PCAAE) held recently at the Philippine International Convention Center (PICC). This was subsequently announced by PFA President Chris Lim during It’s President’s Night, which gathered the presidents and other C-level officers of PFA’s member companies as well as partners of the said association.

Franchise Asia Philippines won the Industry Development Award, which honors a program or project by the Association that assisted members to initiate or improve enterprise creation, setting performance standards and designing tools for continuous improvement. The NxtGen in Franchising, meanwhile, copped the Change Catalyst Merit Award, which recognizes a program or project that helped transform the Association and its members in enhancing best practices in governance systems, leadership and operational management, and advocacy efforts.

Franchise Asia Philippines was cited for its instrumental role in growing the Philippine franchising sector by providing a venue for franchisors to connect with aspiring franchisees and for encouraging Filipinos to start a business via franchising. “As PFA’s flagship capacity-building program, Franchise Asia Philippines has opened unparalleled windows of opportunities for growth and success for the franchising sector,” said PFA Chairman Sherill Quintana when she accepted the Industry Development Award on behalf of PFA. “It has also helped link franchise companies to the right service providers and has been instrumental in helping thousands of aspiring entrepreneurs realize their dream of becoming their own boss,” she added.

The Change Catalyst Merit Award, meanwhile, was received by NxtGen in Franchising Chairman Joel Tugade. “NxtGen has effectively reached out and helped startups become bigger,” he remarked during his speech. “NxtGen opens doors, capacitates, and connects in order to uphold the continuous growth of the franchise sector.”

(L-R) PCAAE Chair Gwen Albarracin, PFA President Chris Lim, Nxtgen in Franchising Chairman Joel Tugade, PFA Chairman Sherill Quintana and PCAAE President Bobby Peralta at the Ang Susi Awards organized by the Philippine Council of Associations and Association Executives (PCAAE), the “association of associations” in the country.

Aside from the two program awards, PFA Deputy Executive Director Jake L. Santos was also named Executive of the Year.

L-R) PCAAE President Bobby Peralta, Ms. Gwen Albarracin, PCAAE Chairman, PFA Vice Chairman Bing Sibal-Limjoco, PFA Chairman Sherill Quintana, PFA President Chris Lim at the Ang Susi Awards organized by the Philippine Council of Associations and Association Executives (PCAAE), the “association of associations” in the country.

The Ang Susi Awards or “Associations Nurture National Growth through Social Unity and Sustainability Innovations” is the first and only search for the best associations and association executives in the Philippines which recognizes the association sector’s contributions to national sustainable development. The award is given by the Philippine Council of Associations and Association Executives (PCAAE), the “association of associations” in the country.  

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