FRONTROW Company President RS Francisco (left) and CEO Sam Verzosa (right) at their FRONTROW All In event at the Philippine Arena in November 2019.
MANILA, Philippines — At the height of this pandemic, one of the most visible names now serving the needs of our frontliners and kababayans (countrymen) would be that of FRONTROW. The multinational direct-selling giant has decided to go all-in, once again, by pledging 100% of its product (health supplement) sales from May 1 to30 for the continuity of charitable projects in response to the COVID-19 pandemic.
Recorded to have sent medical safety supplies like personal protective equipment (PPE), face masks and aerosol boxes (along with their immune-boosting health supplements) to over 50 hospitals and institutions all over the Philippines, as well as truckloads of uncooked rice and easy to open canned goods like corned beef and Spam, FRONTROW upholds to its business mantra of “changing people’s lives” on all occasions through its charity arm FRONTROW cares.
Truckloads of rice provided by FRONTROW Cares makes its way to Pangasinan to help citizens affected by the ECQ.
Thousands of relief goods being packed for the people of Barangay Payatas, courtesy of FRONTROW Cares.
President RS Francisco at the FRONTROW Cares repacking HQ.
In a recent interview in CNN Philippines’ “Newsroom Ngayon,” FRONTROW CEO Sam Verzosa revealed: “We founded FRONTROW with the goal of helping our kababayans achieve financial freedom. And as we grew along the years, we’ve developed this culture of giving.”
Silently helping out as soon as the company yielded sufficient profits, FRONTROW’s altruistic endeavors date back to Typhoon Ondoy in 2009 and was followed by a hefty donation for Typhoon Yolanda victims in 2013.
Since then, FRONTROW had kept its helping hand extended and, finally, when the chance to collaborate with the Miss Universe organization rose – for the education of children in Tondo – came the foundation FRONTROW Cares.
“Even before this COVID, and even before Taal, we’ve been doing charity already pero hindi namin masyadong ina-announce (but we haven’t really been announcing it),” affirmed FRONTROW President RS Francisco in the recent CNN Philippines’ “Newsroom Ngayon” interview.
In response to the negative impact of the pandemic to our local communities, Francisco has his ongoing Kontra Gutom Feeding Program which serves restaurant cooked meals to indigent communities, reaching 10 areas within Metro Manila so far.
Francisco was also repeatedly acknowledged during Asia’s Songbird Regine Velasquez-Alcasid’s online concert for the Benefit of Bantay Bata, for being the first supporter of the fundraising concert with no questions asked.
After that, FRONTROW gave its support to Megastar Sharon Cuneta’s Online Mother’s Day Special for the benefit of Pantawid Pag-Ibig.
CEO Sam Versoza has also distributed relief items to Aeta communities.
Sam Verzosa and Willie Revillame giving away daily raffle prizes of P50,000 to kababayans in “Wowowin.”
FRONTROW Cares, the charity arm of FRONTROW International, gives medical necessities to the Valenzuela Citicare Medical Center to help the city’s efforts in beating the pandemic.
Just the same, Verzosa was spotted on several occasions distributing relief goods in depressed areas like Payatas, the Aeta communities in Pampanga, Muslim areas in Taguig, and his childhood neighborhood in Sampaloc, Manila.
With Verzosa often seen working hand-in-hand with Game Show Royalty Willie Revillame, it has become obvious that FRONTROW gives away daily cash donations of P50,000 during the “Wowowin” game show as assistance to netizens affected by the pandemic.
FRONTROW Cares reaches the province of Nueva Ecija to provide relief goods to thousands of affected families.
FRONTROW Cares provides thousands of essential goods to the city of Tarlac.
FRONTROW Cares has also donated millions of pesos to help in the COVID response efforts of the Wowowin foundation.
With an accounted P100 million worth of donations this 2020, which started with relief efforts for the Taal Eruption, there is certainly no holding back for Frontrow Cares which will continue to give help as it pledges 100% of its health product sales this May.
By offering people the chance to contribute to the fight against COVID-19 by patronizing FRONTROW products, FRONTROW Cares pushes for continuous bayanihan among all Filipinos.