INQUIRER.net – online news pioneer toasts 18 digital years
At 18 years, INQUIRER.net, the Philippine Daily Inquirer online, is no blushing debutant. Born in exciting times that revolutionized media delivery, INQUIRER.net continues to evolve using cutting edge technology, and has become a major source and resource for its growing Filipino online audience.
In 2005, its U.S. Bureau was incorporated, which services Filipino Americans, the second largest Asian community in the U.S. and the largest in California after Hispanics. Filipinos have the second highest household income in the U.S. at $82,389 compared with the general population at $51,939*.
Up to 43.6 percent work in managerial/professional levels; 69.3 percent are in the work force. 66.3 percent of Filipino women are employed, the highest percentage among ethnic groups. A 2014 study by the Selig Center for Economic Growth estimated that Filipino Americans have an annual purchasing power of $120 Billion.
Their financial capacity and consistent remittance of hard earned dollars to their mother country have placed Filipinos in the U.S. among the top four ethnicities that send the most international money remittance. In 2015, in spite of global economic woes, remittance to the Philippines reached $17.9 Billion.
Do you need to fulfill your diversity/multicultural outreach?
Look no further. INQUIRER.net, the news website with the largest Filipino online audience, can deliver your message in a most effective manner. What is best – there is no need to translate English messages to in-language; Filipinos respond to messages in English. (It is a fact that mainstream media appeal to the broad audience and usually gloss over issues most relevant to minority communities. It is often left to the minority media, whether in English or in-language, to carry news relevant to respective audiences.)
Whether the reader is a college student, a millennial, or baby boomer – a corporate ad in their chosen media translates beyond words – acceptance and respect, which always lead to meaningful engagement and loyalty in any community.
INQUIRER.net is committed to improving value and ROI, as such it continues to evolve and place a high priority on the immediate integration of diverse platforms from desktop, tablet to mobile and amplifying messages through Social Media for a complete 365 integration of platforms and devices to fully reach its niche market.
Visit us at http://www.INQUIRER.net