‘Fearless at 50’ campaign launched by AARP
WASHINGTON, D.C.–Recognizing the milestone that age 50 represents, AARP recently launched a campaign to celebrate real people who are challenging outdated perceptions of what it means to be 50 and over.
The “Fearless at 50” campaign features real people boldly trying new things or just feeling good about who they are in video vignettes.
Roxanne “Rock N Roll” Cai co-founded The Initiative, a group working to fight crime, help the needy and make the San Francisco Bay Area a safer place— all dressed as superheroes. The volunteer group organizes food and clothing drives, used needle-pickups and street patrols.
“We are activists who sometimes wear costumes. Our tagline is we try to save the world one deed at a time,” said Cai, who immigrated to the U.S. from Manila when she was two years old.
“When I joined this Real Life Super Hero community, I knew that there was a big emphasis on costumes, and that was very appealing to me. It’s fun to dress up in costumes and in masks and capes!” Cai added.
“Passing age 50 is often a big transition for people,” said Daphne Kwok, AARP Vice President of Multicultural Leadership, Asian American and Pacific Islander Audience Strategy.
“We need to change the way we think about getting older. People 50-plus have life experiences that enrich their lives and expand their possibilities. We encourage people to be fearless about aging, and we celebrate individuals like Roxanne who are maximizing their lives to the fullest,” Kwok added.
AARP is also running an interactive Fearless at 50 Sweepstakes with a grand prize of $50,000, which will be active until February 29, 2016. To learn more about the campaign, see Fearless at 50 video, visit: www.aarp.org/fearless50.
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