Philippines ‘easy to sell as Chickenjoy’, says new tourism chief | Global News
Close  

Philippines ‘easy to sell as Chickenjoy’, says new tourism chief

/ 01:05 PM September 01, 2011

Incoming Tourism Secretary Ramon Jimenez

MANILA, Philippines – Incoming Tourism Secretary Ramon “Mon” Jimenez vowed to make Philippine tourism the “people’s business” and that the country with its picturesque destinations would be “easy to sell as Chickenjoy”.

Speaking to Malacañang reporters in a press conference aired live on radio and television less than 24 hours after President Benigno Aquino III announced his appointment, Jimenez, an advertising executive, said he would “galvanize the DoT [Department of Tourism] into an honest to goodness selling unit whose “ultimate goal” would be “not only to improve statistics but also ensure that the endeavor would be fulfilling and profitable for Filipinos”.

ADVERTISEMENT

He said that the Philippines, with its picturesque destinations, should be “as easy to sell as Chickenjoy”, referring to a food item on the menu of a popular Filipino food chain.

But in the same breath, Jimenez said that what the industry needed was a “real insight into the market place” as advertising was “not only about slogans.

FEATURED STORIES

He said that he intended to take off from where his predecessor Alberto Lim had left off – mount a campaign that was “truly progressive and aggressive”.

Jimenez founded Publicis JimenezBasic and heads the Winning Over Obstacles (WOO) Communications Corporation.
Lim’s resignation took effect Wednesday, August 31.

Subscribe to our global nation newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.
Read Next
Don't miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

TAGS: Department of Tourism, DOT, Philippines, Ramon Jimenez, Tourism
For feedback, complaints, or inquiries, contact us.

Subscribe to our global news

By providing an email address. I agree to the Terms of Use and
acknowledge that I have read the Privacy Policy.



© Copyright 1997-2021 INQUIRER.net | All Rights Reserved

We use cookies to ensure you get the best experience on our website. By continuing, you are agreeing to our use of cookies. To find out more, please click this link.