PH Embassy launches Radio Tambuli for Filipinos in US | Global News
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PH Embassy launches Radio Tambuli for Filipinos in US

/ 12:47 AM April 16, 2014

• Listeners can get latest news on the Philippines, original Pilipino music, discussions on pressing issues

• Radio Tambuli can be accessed by calling 415-638-5777 , no smart phone, data plan needed

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• PH Embassay in US first embassy to use call-to-listen radio

WASHINGTON, D.C.— To bring Filipinos in the United States “closer to home” with the Philippine Embassy this week launched its virtual radio station that allows it to deliver news, music and other information to mobile phones.

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With Radyo Tambuli, the embassy said it hopes to reach out to the more than 3.4 million members of the Filipino-American community throughout the US, using an innovative call-to-listen platform developed by AudioNow, a Washington-based company.

“We hope that with Radyo Tambuli, we would be able to bridge the distance between the Philippines and our kababayans here in the United States who are hungry for news about home,” Consul General Ariel Peñaranda said at the launching of Radyo Tambuli during the Talakayan sa Pasuguan on Tues., April 8.

Peñaranda said Radyo Tambuli was conceived and developed by the embassy in cooperation with AudioNow, which owns and operates the world’s largest call-to-listen platform. He said Radyo Tambuli is also in line with the desire of Ambassador Jose L. Cuisia, Jr. to further reach out to Filipino-Americans and reconnect them with the Philippines.

Peñaranda said Radyo Tambuli, which can be accessed by calling 415-638-5777 from any mobile phone or landline, would allow callers to hear the latest news about the Philippines, original Pilipino music, discussions on pressing issues and even participate in opinion surveys.

“Radyo Tambuli is part of AudioNow’s social mission to help connect the diaspora to news, information and entertainment from sources they trust,” says AudioNow Chief Executive Officer Elan Blutinger.

“We congratulate the Philippine Embassy for taking the lead as the very first embassy to use call-to-listen radio,” Blutinger said. “As such, Radyo Tambuli introduces a brand new way to conduct public diplomacy in an age where more and more people heavily rely on their mobile phones to stay connected.”

“The Embassy of the Philippines has been a great catalyst in organizing the local community, connecting Filipinos and providing resources,” he added. “We are proud to help the Embassy extend its reach and its impact in the United States.”

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Blutinger said no smart phone or data plan is needed to call Radyo Tambuli and there is no incremental charge for the call, beyond any charge for using voice minutes. He said listeners may call from any phone, including a basic feature phone and a landline.

Although most mobile phone subscribers in the U.S. have unlimited airtime, Blutinger advised listeners to check their voice plans to understand if and when they have unlimited minutes and when charges may apply.
AudioNow, based in Washington, DC, is the leading call-to-listen platform in the world. With broadcast partners on every continent, AudioNow extends the reach of radio by connecting mobile listeners to their favorite radio stations through a simple telephone call.

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TAGS: AudioNow, call-in radio, Filipino-American audience, mass communication, Philippine Embassy in US, radio broadcasts, Radio Tambuli, virtual radio station
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