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SAN FRANCISCO, Feb. 3, 2010: Target and Coca-Cola North America announced the availability of a limited-edition calendar to commemorate the Asian Lunar New Year and 2010, The Year of the Tiger. The calendar, which will be available in limited quantities at participating Target stores in the San Francisco Bay Area, features 12 original tiger-inspired images created by community-based artists, as well as coupons for Coca-Cola products.
The images featured in the calendar were selected through a three-month open call for artwork in late 2009. Emerging artists from across the United States specializing in a range of artistic mediums were invited to submit tiger-themed artwork to be included in the calendar. The artists were asked to reflect upon and express artistically the power and beauty of the tiger.
The diverse group of artists whose work was selected for the calendar represents a cross-section of Americans, including Asians of Chinese, Filipino and Korean heritage.
John Paul David, who was born and raised in the Philippines, migrated to the US a few years ago, sent three of his art pieces from his new home in Cincinnati, Ohio. All three were selected for the calendar. Ivhan Escudero, also a Filipino immigrant sent his from the Los Angeles. Two of his works were chosen.
?People born in the Year of the Tiger are said to be strong and brave,? said David Lee, one of the contributing artists.
?Coca-Cola is committed to diversity and this limited-edition calendar is one way of our celebrating the diversity of the Asian American culture and community,? said Lauventria Robinson, Vice, President, Diversity Business Development, Coca-Cola North America. ?We?re thrilled to partner with target and offer this calendar to our loyal customers.
The Calendars will be available at the following Bay Area Target stores with purchase of select Coca-Cola products beginning January 31, while supplies last.
Cupertino
20745 Stevens Creek Road
Cupertino, CA 95014
San Jose Landess
2155 Morrill Avenue
San Jose, CA 95132
San Jose Capitol
450 N. Capitol Avenue
San Jose, CA 95133
San Jose Westgate
1600 Saratoga Avenue
San Jose, CA 95129
San Jose Oakridge
879 Blossom Hill Road
San Jose, CA 95123
San Jose Story Road
1750 Story Road
San Jose, CA 95122
San Jose East
3155 Silver Creek Road
San Jose, CA 95121
Colma
5001 Junipero Serra Boulevard
Colma, CA 94014
Mountain View
555 Showers Drive
Mountain View, CA 94040
San Ramon
2610 Bishop Drive
San Ramon, CA 94583
San Mateo Fashion Island
2220 Bridgepoint Parkway
San Mateo, CA 94403
Daly City Serramonte
133 Serramonte Center
Daly City, 94086
Fremont Hub
39201 Fremont Boulevard
Fremont, CA 94538
San Leandro Bayfair
300 Bayfair Mall
San Leandro, CA 94578
Hayward
2499 Whipple Road
Hayward, CA 94544
