Robin Padilla takes on new role as MoneyGram celebrity endorser

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MANILA, Philippines—Veteran actor Robin Padilla finds his latest starring role as MoneyGram International’s new celebrity endorser.

The announcement came at a news conference on March 21 at the Crowne Plaza Hotel, Ortigas Center in Pasig City, where the company also unveiled a new television commercial and marketing campaign, “Moneygrado sa MoneyGram,” featuring Padilla’s seasoned talent.  The campaign supports MoneyGram’s strategy for increased awareness and brand affinity among Filipino consumers around the world.

“MoneyGram chose Robin because he is seen by Filipino consumers to be a credible voice in advocating for products.  We believe he will help strengthen our brand awareness among his devoted followers who rely on our money transfer services to help meet their family’s financial needs,” said Juan Agualimpia, MoneyGram’s chief marketing officer.

Agualimpia also noted that Padilla possesses both the credibility and charisma that have resonated with Filipino fans throughout the years, as evidenced by numerous blockbuster hits under his belt.

“Robin is not only a celebrity, but also has come to symbolize hope and second chances.  His mass appeal among Filipinos living here and abroad only gets stronger as time passes.  Robin is widely viewed as a man of his word, the same principle governing MoneyGram,” he said.

Padilla said he is honored to be chosen as MoneyGram’s celebrity endorser, because the company has provided millions of Filipino workers with an affordable, efficient and convenient way to send essential support to their loved ones.

“I am enthusiastic about this opportunity to represent MoneyGram and share with my fellow Filipino workers here and overseas this convenient money transfer experience,” he said.

Padilla & MoneyGram/2

The Philippines is currently ranked as the fourth largest remittance-receive nation of money transfers worldwide.  MoneyGram seeks to build awareness of the brand among Filipinos, including more than 8.3 million Filipinos living and working overseas, through its new global campaign.  MoneygradoTM is a play on the term manigurado, which in the Philippines’ official languageTagalog means to “make sure.”

Robin Padilla fans around the world can view the announcement and commercial online at www.moneygram.com/moneygrado.  In addition to Robin and officials from MoneyGram, the event was attended by several of the company’s trusted agents in the Philippines, including Banco de Oro, SM, M. Lhuillier, Metro Bank, Cebuana Lhuillier, Peragram and Kwartagram.

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